LensCrafters: #BecauseSight

Achieving Relevancy Through Authentic Storytelling

Role: Design production, digital production, & photo retouching

Gen-Z has quickly become one of the most exciting groups in recent memory. They are creators, influencers, and leaders in self-expression. Inspired by their authenticity, we shared their stories alongside the LensCrafters mission.

Over the course of the campaign, our work increased LensCrafters' follower count by more than 18%, with an average engagement rate of over 5% per post.

Using documentary-style storytelling, we developed the #BecauseSight campaign; a campaign that focuses on creators across the United States. Creators that include musicians, fashion designers, aviators, and more!