Target: Pets & Cafe

Delivering in-store marketing experiences for the United States' premier retailer

Role: Design, design production

As one of the nation's foremost retail chains, Target always strives to keep its in-store experience fresh. As a designer, I worked with their Pets and Cafe category teams to deliver seasonal in-store campaigns.

Each individual campaign involved the development of three to twenty-five new signs per category team.

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Target Pets: Kindfull Amplification Tower Refresh

“Kindfull” is Target’s in-house pet care brand. Focusing on value and ingredient quality, Kindfull has become a hit with Target shoppers.

Target looked to expand brand awareness by refreshing the Kindfull brand tower, an in-store marketing element that works as a beacon in the aisle. We refreshed imagery, brand callouts, and explored new executions for the tower topper.

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Target Pets: In-Aisle Activations

Worked alongside Target Pet's merchandising team to create visual solutions for various in-aisle moments; including a moment welcoming new pet owners, and general in-aisle fin signs.

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Target Cafe: Menu Boards

Worked alongside Target's Cafe team to design and produce menu boards to showcase cafe product promotions, cafe product collaborations, and more!

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Agency:

KNOCK, inc.

Team:

Account Director - Bridget Johnson

Project Manager - Hannah Downs

Creative Director - Rachel Ellingson

Designer - Ziggy Pha

Senior Copywriter - Emylisa Warrick