TARGET: PETS & CAFE
DELIVERING IN-STORE MARKETING EXPERIENCES FOR AMERICA'S PREMIER RETAILER
AGENCY: KNOCK, INC.
ROLE: GRAPHIC DESIGN, DESIGN PRODUCTION
As one of the nation's foremost retail chains, Target always strives to keep its in-store experience fresh. As a designer, I worked with their Pets and Cafe category teams to deliver seasonal in-store campaigns. Each campaign involved developing three to twenty-five new signs per category team.
TARGET PETS: KINDFULL AMPLIFICATION TOWER REFRESH
“Kindfull” is Target’s in-house pet care brand. Focusing on value and ingredient quality, Kindfull has become a hit with Target shoppers. Target looked to expand brand awareness by refreshing the Kindfull brand tower, an in-store marketing element that works as a beacon in the aisle. We refreshed imagery and brand callouts and explored new executions for the tower topper.
TARGET PETS: IN-AISLE ACTIVATIONS
I worked alongside the Target Pets merchandising team to create visual solutions for various in-aisle moments; including a moment welcoming new pet owners and general in-aisle fin signs.
TARGET CAFE: MENU BOARDS
I worked alongside Target's Cafe team to design and produce menu boards that showcase cafe product promotions, collaborations, and more!
