Target: Pets & Cafe
Delivering in-store marketing experiences for the United States' premier retailer
Role: Design, design production
As one of the nation's foremost retail chains, Target always strives to keep its in-store experience fresh. As a designer, I worked with their Pets and Cafe category teams to deliver seasonal in-store campaigns.
Each individual campaign involved the development of three to twenty-five new signs per category team.
Target Pets: Kindfull Amplification Tower Refresh
“Kindfull” is Target’s in-house pet care brand. Focusing on value and ingredient quality, Kindfull has become a hit with Target shoppers.
Target looked to expand brand awareness by refreshing the Kindfull brand tower, an in-store marketing element that works as a beacon in the aisle. We refreshed imagery, brand callouts, and explored new executions for the tower topper.
Target Pets: In-Aisle Activations
Worked alongside Target Pet's merchandising team to create visual solutions for various in-aisle moments; including a moment welcoming new pet owners, and general in-aisle fin signs.
Target Cafe: Menu Boards
Worked alongside Target's Cafe team to design and produce menu boards to showcase cafe product promotions, cafe product collaborations, and more!
Agency:
KNOCK, inc.
Team:
Account Director - Bridget Johnson
Project Manager - Hannah Downs
Creative Director - Rachel Ellingson
Designer - Ziggy Pha
Senior Copywriter - Emylisa Warrick