LENSCRAFTERS: #BECAUSESIGHT CAMPAIGN
ACHIEVEING RELEVANCY THROUGH AUTHENTIC STORYTELLING
AGENCY: KNOCK, INC.
ROLE: DESIGN PRODUCTION, DIGITAL PRODUCTION, IMAGE RETOUCHING
Gen-Z has quickly become one of the most exciting groups in recent memory. They are creators, influencers, and leaders in self-expression. Inspired by their authenticity, we shared their stories alongside the LensCrafters mission.
Throughout the campaign, our work increased LensCrafters' follower count by more than 18%, with an average engagement rate of over 5% per post.
Using documentary-style storytelling, we developed the #BecauseSight campaign, focusing on creators across the United States. Creators that include musicians, fashion designers, aviators, and more!
